Everyone tells you to export.
But where do you actually go to meet the buyers?
Knowing you want to grow internationally is one thing.
Knowing which market to enter, who the right buyers are, and how to get in front of them is another.
The right international trade exhibition can put you in the same platform as the people you need to meet.
The challenge is knowing which exhibition — and being ready when you get there.
Before you book a booth, know what you want it to achieve
The Pre-Show Kit helps Malaysian companies prepare for international trade exhibitions with a clear plan.
It covers four essentials:
✅ Your exhibition objective
✅ Your booth strategy
✅ How to engage the right buyers
✅ How to follow up after the show
If you’re considering Automechanika, this is a good place to start.
The problem isn't whether opportunities exist.
It's getting into the right Market
Cold emails can be ignored.
Whatsapp messages go unanswered.
Finding the right distributor from thousands of kilometres away is difficult.
A good international trade exhibition compresses that process.
For a few days, the buyers, distributors, manufacturers and industry decision-makers for a particular market gather in one place.
That does not guarantee a sale.
It gives you something equally important:
access
- Access to buyers.
- Access to market intelligence.
- Access to potential partners.
- Access to conversations that are very difficult to create from home.
The question becomes:
Which market should your business be in?
Why Exhibit at Automechanika?
Global Buyer Network
Automechanika brings together manufacturers, distributors, buyers and industry decision-makers from across the automotive aftermarket.
Each edition gives exhibitors access to the people shaping its regional market — from OEMs and distributors to service chains, fleet operators and trade delegations.
16 Cities. 1 Global Network.
Automechanika operates across major automotive markets around the world.
For companies looking to expand internationally, that means you can choose the market that fits your business — without starting your exhibition strategy from scratch each time.
Preparation is the Competitive Advantage
Booking a booth gets you into the exhibition.
Preparation determines what you do once you are there.
The exhibitors who get more from the show arrive with a clear objective, a prepared team, a buyer-engagement plan and a follow-up system.
That is where the Pre-Show Kit begins.
What you will find across Automechanika
Automechanika covers the wider automotive aftermarket and mobility ecosystem across markets around the world.
Depending on the edition, visitors can explore parts and components, electrics and electronics, diagnostics and repair, workshop equipment, accessories and customising, body and paint, tyres and wheels, oils and lubricants, car care and detailing, digital solutions, automotive manufacturing, NEV technologies, mobility solutions and other emerging automotive technologies.
Each edition reflects the needs and opportunities of its national and regional market — but the objective is the same: to connect the automotive industry with the products, technologies, buyers and partners that move the market forward.
Parts & Components
Components, electrics and electronics, replacement parts, powertrain, chassis, body, batteries, drive technologies and related products.
Repair & Maintenance
Diagnostics, workshop equipment and tools, oils and lubricants, body and paint, car care, tire service, servicing and repair solutions.
Accessories & Customising
Vehicle accessories, wheels and tires, styling, infotainment, technical and optical customising, detailing, lifestyle products and related products.
Mobility, Technology & Industry Solutions
NEV, advanced manufacturing, AI and automation, ADAS, digitalisation, energy, smart mobility, supply chain and other technologies and solutions shaping the automotive industry.
Automechanika Global
One automotive network. Multiple markets to grow into.
Automechanika connects 16 events across 16 cities worldwide.
Featured Editions
Automechanika Frankfurt
- 8 to 12 September 2026
- Frankfurt, Germany
- Flagship Automechanika edition
- Best for International brand-building, distribution and global buyer access.
Automechanika Shanghai
- 2 to 5 December 2026
- Shanghai, China
- Asia's largest automotive trade fair
- Dominant cross-border sourcing platform in the region
Automechanika Jakarta
- 24 to 27 September 2026
- Jakarta, Indonesia
- Debut edition
- Targeting the Indonesian market
I’ve seen both sides of exhibiting.
My name is Kenneth. I’ve worked in the trade exhibition business since 2003, and today Intrepid Solutions is an official sales partner for Messe Frankfurt and Automechanika.
Over the years, I’ve seen companies spend tens of thousands of ringgit on a booth and come home disappointed.
I’ve also seen smaller companies turn exhibitions into long-term relationships, new distributors and real export opportunities.
The difference is rarely just the product.
More often, it is how they prepare, how they work the show, and what they do afterwards.
That is why we created the Pre-Show Kit.
It is designed to help you think through the exhibition as a business decision — before you start spending money on booth space, travel and promotion.
If you are considering exhibiting internationally, start with the plan first.
— Kenneth
CUSTOMER TESTIMONIALS
What others are saying about us
“Our company is expanding from parts supply to include repair and diagnostic solutions, while integrating advanced electronic technologies. The exhibition meets our needs with the trend of electrification and digitalisation being so prominent. We have welcomed buyers from across Malaysia, local chamber of commerce members, and attendees from Japan, Türkiye, and Europe. Most importantly, we’ve established connections with customers from the ASEAN region, creating significant business opportunities for us.”
Exhibitor (Automechanika KL): Mr Kau Peng Yap, Group General Manager, YonMing Auto & Industrial Parts Sdn Bhd
“At Automechanika Shanghai, visitors can explore advancements in electric vehicles and topics like new mobility. The exhibition serves as a gathering ground for local workshops and large manufacturers, facilitating key discussions that help participants envision the future of the sector. It is an inspiring environment for young people in the industry, showcasing significant innovations and aligning stakeholders for future development.”
Visitor (Automechanika Shanghai): Mr Mark Kofahl, Director, Kombilife Group
(Australia)
"Drawing on our expertise as a multi-brand mobility supplier, we offer customer-focused service with the ambition of meeting repairers' needs through a range of products covering the entire vehicle life sycle, including an eco-responsible offer."
Exhibitor (Automechanika Frankfurt): Pascal Martens, Head of Aftersales Stellantis Germany
“The Vietnamese market is rapidly growing, making local production crucial for a car cleaning and cosmetics company such as ours. This is why Automechanika Ho Chi Minh City is essential for us. We have been delighted by the number of potential partners we have met as we look to enter this market. While online interactions are convenient, in person meetings presented by platforms such as this deliver far more productive discussions.”
Exhibitor (Automechanika Ho Chi Minh City): Mr Enrico Tavani, Export Manager, Lu&Mi Detergenti SRL
Frequently Asked Questions (FAQ)
Automechanika is Messe Frankfurt’s global automotive trade fair brand, with events in major markets around the world.
Each edition connects manufacturers, distributors, buyers and industry decision-makers within its regional market.
Start with the market you want to enter and the buyers or distributors you want to meet.
Different Automechanika editions serve different regional markets, so the right show depends on your commercial objective — not simply which event is biggest.
Automechanika covers the wider automotive aftermarket and mobility ecosystem.
This includes parts and components, repair and maintenance, workshop equipment, diagnostics, accessories and customising, body and paint, electrics and electronics, NEV technologies, mobility solutions, digitalisation and other automotive technologies.
The exact market emphasis and supporting programme varies by edition.
Yes. A trade exhibition can put you in the same market as buyers, distributors and industry decision-makers you may otherwise struggle to reach.
The key is identifying who you want to meet before the show and preparing your team to engage them properly.
Start with a clear business objective before booking your booth.
Then plan your booth, team, buyer engagement and follow-up system.
The Pre-Show Kit is designed to help you work through those decisions before you commit.
Some opportunities develop quickly, while others take repeated contact and follow-up.
Exhibitions are often most effective when treated as part of a longer-term market-entry and relationship-building strategy rather than a one-off sales event.
Potentially, yes.
Malaysian companies may be eligible for export-related support such as MATRADE programmes or relevant tax incentives.
Always verify the latest requirements before making a participation decision.
Not automatically.
Simply booking a booth and waiting for buyers is rarely enough.
Companies that get more value from exhibitions usually have a clear objective, prepare their team, identify who they want to meet and follow up properly afterwards.
Start by understanding which market and edition fit your business.
You can begin with the free Pre-Show Kit, then decide whether a specific Automechanika exhibition is the right next step.
See Automechanika in action
Kenneth Fong
PKL Manager
Veronica Teh
Chief Revenue Officer
Meet the team in Malaysia
We are powered by a team of passionate professionals dedicated to helping businesses maximize their presence at international exhibitions. With a deep-rooted belief in direct marketing and strategic business growth, our leadership team brings years of expertise, innovation, and results-driven strategies to the table.
Intrepid Solutions Sdn Bhd
(Company No 2022 0103 5122 (1480819-V)
Official Representative of Messe Frankfurt for:
Brunei and Malaysia
Unit 912, 9th Floor, Block D, Kelana Square,
No 17, Jalan SS 7/26
47301 Petaling Jaya, Malaysia
The Company
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